It’s remarkably simple and only take about two minutes to complete.
#Il makiage foundation colour chart skin
It then goes on to show you a selection of images of different skin tones, ranging from fair-light to deep-dark, asking you to select images that sit closest to your own skin tone, with more specific images with every click.įollowing this, you go on to answer basic questions on your skin’s undertone, your foundation habits and your age, before the algorithm works out your ideal match and e-mails its recommendation to you.
It starts by asking generic questions about your skin type, ideal coverage and finish preferences. The PowerMatch tool is definitely unlike any other online shade matching tool I have used.
However, as soon as I started reading reviews about the brand’s apparently very impressive online shade matching tool, I knew I had to give it a go. So finding out that the brand’s iconic foundation was only available online disappointed me a little, especially considering the extensive shade range. I like to get touchy-feely and also want to be able to colour match. And I must admit, I’m not one for shopping for beauty online. Unavailable in stores, all Il Makiage shopping has to be done from the brand’s own site. But when I heard that the brand’s Woke Up Like This Foundation (£36) is the single most-reviewed beauty product online, I thought it might be wise to give it a go. Describing itself as a direct-to-consumer, digital-first beauty brand with a maximalist approach, initially, I wasn’t drawn in. I had never heard of Il Makiage before, but as someone that isn’t exactly on the digital-makeup scene, it’s not something that would naturally be on my radar. However, as more and more information dribbled in, my interest started to pique. In fact, after receiving the news via email, I barely gave it another thought. So when I received the news that the U.S.’s fastest-growing makeup brand which also offers a foundation with 50 shades was launching in the U.K., my hopes weren’t high. Don’t get me wrong-I love playing with it and I have a very in-depth understanding of what makes a good formula, I’m just not the sort of person that will sit following YouTube tutorials for hours on end in an attempt to score the perfect cut-crease shadow look. In fact, anyone that knows me knows that makeup is just not my game. With all of the above in mind, it probably won’t surprise you that I don’t care much for new foundation launches. I have BAME friends that don’t have the luxury of shopping around for foundation everywhere because, shamefully, there are only one or two products that offer a shade even close to their skin colour. It’s worth noting too that this is still my personal view that comes from the privileged position of a white woman. And that point doesn’t even touch on the fact that most of the time, the shades ranges are so limited that unless you fit into one of the 15 shades they have on offer, that formula isn’t an option.
#Il makiage foundation colour chart full
Colour matching in stores can sometimes feel like a success, until, that is, you get home and realise that the lighting was off and now you’re stuck with a full bottle of foundation that isn’t even close to your natural skin colour. We all have our preferences when it comes to texture, finish and formula, and trying to find one product that meets your personal requirements can often feel impossible. Not just because it’s not a product I particularly enjoy wearing (I hate the feeling of weighty product on my skin), but also because there are simply too many variables. Believe me when I say there is nothing I dread more than shopping for foundation.
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